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<p class="MsoNormal"><span style="font-size:11.0pt">May be of interest!<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;color:black;mso-ligatures:standardcontextual">---</span><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black;mso-ligatures:standardcontextual">Janet Carleton | Digital Initiatives Coordinator | Digital Initiatives | Mahn Center for Archives and Special Collections, Preservation & Digital Initiatives |
 OHIO University Libraries | Alden 333 | Athens, Ohio | 740.597.2527 | </span><span style="color:black;mso-ligatures:standardcontextual"><a href="mailto:carleton@ohio.edu"><span style="font-size:10.0pt;color:black">carleton@ohio.edu</span></a></span><span style="font-size:10.0pt;color:black;mso-ligatures:standardcontextual">
 | </span><span style="color:black;mso-ligatures:standardcontextual"><a href="https://media.library.ohio.edu/"><span style="font-size:10.0pt;color:black">https://media.library.ohio.edu</span></a></span><span style="font-size:10.0pt;color:black;mso-ligatures:standardcontextual">
 | she/her/hers<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> OHIOARCHIVISTS <ohioarchivists-bounces@lists.oplin.org>
<b>On Behalf Of </b>Emily Gainer via OHIOARCHIVISTS<br>
<b>Sent:</b> Tuesday, August 20, 2024 11:46 AM<br>
<b>To:</b> OHIOARCHIVISTS@lists.oplin.org<br>
<b>Subject:</b> [External] [SOA] You're Invited to Takeover the SOA Instagram<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal" style="background:#FDFAE7"><b><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:black">Use caution with links and attachments.</span></b><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:#21759B"><a href="https://ohioarchivists.org/instagram-takeover/" id="OWA3021f688-cada-91de-5d1a-27393064a341"><span style="color:#21759B">You’re Invited to Takeover
 the SOA Instagram</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">The Marketing and Communications Committee invites you to takeover the
</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:#21759B"><a href="https://www.instagram.com/ohio_archivists/" target="_blank" id="OWA78a76e50-f60d-b141-4413-ed1744e26558"><span style="color:#21759B">SOA Instagram</span></a></span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"> account!  An
 Instagram takeover is when someone takes over the posting on an Instagram account for a limited time to share content and interact with the account’s audience.</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Read over the guidelines below and then
</span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:#21759B"><a href="https://docs.google.com/spreadsheets/d/18pOitDI-R7tsrp9ql_2ORVO7eTA9Wc4t7uE7U2S9MbM/edit?usp=sharing" target="_blank" id="OWAc5ce5ff9-3cee-e0bb-083d-3d5acc0f2aff"><span style="color:#21759B">sign
 up for a week</span></a></span><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"> that works for you. 
<b>These takeovers are intended to promote and share archives throughout the state!</b></span><b><span style="font-size:11.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">SOA Instagram Takeover Guidelines</span></i></b><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;text-indent:0in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Content should be archives-related about/from Ohio. This includes but is not limited to:<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">University Archives & Special Collections<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Museum Archives<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Historical Society Archives<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Students studying archives<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Students with Archival Internships <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;text-indent:0in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Takeovers will happen one work week out of each month (Monday-Friday)<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Posting at least once per day is encouraged but not required<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;text-indent:0in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Posting includes posts on the page as well as stories. Take advantage of Instagram’s unique features such as polls, questions, and swipe ups to engage
 with the audience <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;text-indent:0in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Examples and ideas for posts include but are not limited to:<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Introduction of yourself and your repository<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Collection highlights<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Projects you're working on <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Public displays, exhibits, or events<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Behind the scenes<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#ThrowbackThursday post <o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:1.0in;text-indent:0in;mso-list:l0 level2 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Conclusion or Goodbye Post <o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Hosts will be given the SOA log-in and can choose to pre-plan their content or post spontaneously <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;text-indent:0in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">It is recommended to use a mix of media (photos, videos, music if relevant, text)<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;text-indent:0in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Use hashtags to increase engagement. Include #OhioArchives and #OhioArchivists with every post. Suggestions of other hashtags you may want to use:<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#ArchivesofInstagram<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#ArchiveDive<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#FromTheArchives<o:p></o:p></span></p>
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</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#OnThisDay<o:p></o:p></span></p>
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</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#MemoryMonday<o:p></o:p></span></p>
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</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#TimeCapsuleTuesday<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#WaybackWednesday<o:p></o:p></span></p>
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</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">#FlashbackFriday<o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Please use the account to like and respond to comments on the posts from your takeover<o:p></o:p></span></p>
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</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Please do not follow accounts or like posts in the feed while logged into the account<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:.5in;text-indent:0in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">                  
</span></span></span><![endif]><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Posts can be used to promote engagement with professional accounts, but not personal<o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">Questions? Contact
</span></i><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:#21759B"><a href="mailto:erlockh@uakron.edu" id="OWA51414704-cfc2-606c-bb47-eef45afafb3c"><span style="color:#21759B">Emily Gainer</span></a></span></i><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black"> or
</span></i><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:#21759B"><a href="mailto:bales.94@osu.edu" id="OWA4471d675-a503-f43c-df1a-1c99c15d650c"><span style="color:#21759B">Amber Bales</span></a></span></i><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">,
 co-chairs </span></i><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:#21759B"><a href="https://ohioarchivists.org/committees/marketing/" target="_blank" id="OWA57eec6da-3cdc-74b2-3bc3-9e8e5a3666d9"><span style="color:#21759B">Marketing
 & Communications Committee</span></a></span></i><i><span style="font-size:11.0pt;font-family:"Times New Roman",serif;color:black">.</span></i><span style="font-size:11.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
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